Use video-sharing sites doubled in 2007

Interesting figures from the other side of the ocean. The Pew Internet & American Life Project has just released findings showing that 48% of internet users have been to video-sharing sites such as YouTube and the daily traffic to such sites on a typical day has doubled in the past year.

The basic findings in a national phone survey that ended in December show:

  • 48% of internet users said they had ever visited a video-sharing site such as YouTube. A year ago, in December 2006, 33% of internet userssaid they had ever visited such sites. That represents growth of more than 45% year-to-year.
  • 15% of respondents said they had used a video-sharing site “yesterday” – the day before they were contacted for our survey. A year ago, 8% had visited such a site “yesterday.” Thus, on an average day, the number of users of video sites nearly doubled from the end of 2006 to the end of 2007.

The dramatic growth in the population using video-sharing sites is tied at least in part to the popularity of such sites among men, younger adults (those under age 30), and college graduates. Nearly a third of wired young adults (30%) watch a video on a site like YouTube on a typical day and fully a fifth of online men
(20%) do the same. At the same time, growth in daily traffic doubled among some other demographic groups including women, those ageds 30 to 49 and high school graduates.

The report mentions some other interesting figures. Some of that growth comes from people posting their own amateur videos on such sites. In PEW’s most recent survey, they found that 22% of Americans shoot their own videos and that 14% of them post some of that video online. That is more than triple the percentage of video takers who said they had posted videos when we asked a similar question in a survey taken February-April in 2006.

Read the full report on the website of the PEW Internet Foundation

This entry was posted by Geert Wissink on Wednesday, January 9th 2008